The protocol has been in force since 1996 and has 100 members, making it more popular than the agreement, which has been in force for more than 110 years and has 55 members.  The main reason why the protocol is more popular than the agreement is that the protocol has introduced a number of changes to the Madrid system that have greatly improved its usefulness for trademark holders. In the run-up to the establishment of a multi-judicial (or at least pan-European) Community brand, the relevance of the Madrid system has been tested. Pressure on WIPO to maintain its relevance and strengthens the agreement by increasing the number of members, possibly through amendments. This culminated in the introduction of the Madrid Protocol, which stated that a Community trademark could be a “foundation registration” or “original registration”, on which an international registration could then be made. This mechanism is called “interconnection determination.” The protocol was signed as a result of significant WIPO lobbying efforts by many countries, including most of the current members of the Madrid Agreement, and by some European Union member countries, but which were not members of the Madrid Agreement. The protocol came into force on December 1, 1995 and came into force on April 1, 1996. In Europe, opposition to the minutes was raised by brand lawyers who feared losing their activities, as a Community trademark application could be filed directly through the proceedings in the Madrid minutes.  In the United States, the proposal came to an end following a trademark dispute between two companies, which were powerful electoral donors to some members of Congress, followed by a repeated Senate renewal following an election, followed by the departure of a Republican senator.  The treaty was eventually ratified by George W. Bush during the presidency.
 The Madrid system (officially the Madrid system for international trademark registration) is the most important international system to facilitate trademark registration in several jurisdictions around the world. The legal basis is the Madrid Multilateral Agreement on International Trademark Registration of 1891 and the Protocol on the Madrid Agreement (1989). Many countries have had to amend or consider their trademark laws in order to comply with the protocol, in addition to the amendments requested by the GATT-TRIPS/WTO. For example, it is possible, under the protocol, to obtain an international registration on the basis of a pending trademark application, so that a trademark holder can, simultaneously or immediately after, file an application in a Member State, effectively apply for an international registration. In comparison, the agreement requires that the trademark holder already have an existing registration in a member jurisdiction, which can often take many months and sometimes years. Moreover, the agreement does not allow for the “conversion” of international records that have been “centrally attacked”. In principle, the main advantage of the Madrid system is that it allows a trademark holder to obtain trademark protection in one or all of the Member States, by filing an application in a country with a set of taxes and by making changes (for example. B, name or address changes) and renewing registration in all applicable jurisdictions through a single administrative procedure. The Madrid system provides a mechanism for a trademark holder who has an existing trademark application or registration in a Member State (“basic application” or “basic registration”) in a Member State to receive an “international registration” for its trademark from WIPO.